What happens when Australia’s #1 catering equipment supplier serving over 10,000 hospitality businesses worldwide has a Magento store that doesn’t talk to its own inventory system? You get manual data entry, stock inaccuracies, frustrated staff, and a business that can’t scale the way it should.
That was the reality for Mattys before Raven Labs stepped in. We designed and delivered a full Zoho One implementation of Shopify connecting into Zoho CRM, and Zoho Inventory into a single, automated ecosystem that now powers everything from online orders to real-time stock management.
Here’s exactly how we did it, what changed, and what it means for hospitality businesses facing the same challenge.
Mattys isn’t your typical equipment supplier. Founded in 2014, they built the business from day one around a digital-first model giving restaurants, hotels, cafés, and foodservice operators a genuinely modern way to buy commercial kitchen equipment online.
Their product range is one of the most comprehensive in the country:
Benchtop
Beverage
Cooking
Refrigeration
Food Displays
Food Preparation
Stainless Steel & Shelving
Dishwashing
Beyond new equipment, Mattys runs one of Australia’s largest refurbished catering equipment marketplaces and manufactures Australian-made mobile coffee carts. They also offer finance options including Rent-Try-Buy and Finance Lease to make equipment more accessible for hospitality operators at every stage of growth.
With more than 10,000 establishments trusting Mattys worldwide, their brand promise says it all: “Behind the Best in Hospitality.” Living up to that meant their back-end systems needed to be just as polished as their front-end experience.
Mattys had digital ambition. What they didn’t have was the operational infrastructure to match it.
Their Magento store was doing its job well as a customer-facing platform. But behind the scenes, it was completely disconnected from the systems managing inventory, customer data, and order processing. The result? A business that was growing fast but spending a huge amount of energy just keeping things in sync manually.
Fragmented Systems
Magento, CRM, and inventory tools operated in silos. No automated data flow between any of them every platform told a different story.
Manual Data Entry
Every order meant someone had to manually update records across multiple platforms. Time-consuming, error-prone, and completely unscalable.
No Real-Time Visibility
Leadership couldn’t get a live view of sales, customer activity, or stock levels without pulling data from multiple sources often by hand.
Scalability at Risk
As order volumes grew, the manual workload grew with them. What worked at smaller scale was becoming a ceiling on growth.
“Before this implementation, our team was spending significant time just keeping data accurate across disconnected platforms. Every order meant someone had to touch multiple systems just to keep things in sync.” Mathew Hanna | mattys.com.au
After a detailed discovery process, Raven Labs recommended Zoho One as the operational backbone for Mattys and built a custom integration to connect it directly with their new Shopify store.
Rather than stitching together point solutions, we created one unified ecosystem where every part of the business talks to every other part automatically.
Zoho CRM
A single hub for all customer data, sales history, and account management. Every lead, contact, and transaction visible in one place, updated in real time.
Zoho Inventory
Full control over stock levels, product data, and order management. Every sale, return, and restock automatically tracked with live Shopify sync.
Shopify Integration
A custom bidirectional integration connecting Mattys’ online store to the entire Zoho ecosystem. Orders placed on Shopify flow straight into CRM and Inventory zero manual steps.
Workflow Automation
End-to-end automation for order syncing, customer record creation, inventory updates, and routine operational tasks. The system handles it so the team doesn’t have to.
At Raven Labs, we don’t just deploy software. We run structured transformation projects built around how your business actually works, not how a generic template assumes it does. Here’s exactly how we approached the Mattys project:
Discovery & Systems Audit
We started by mapping every workflow, data flow, and pain point across the Mattys operation. This wasn’t a formality it was the foundation that made everything else work. Understanding the real problem before building the real solution.
System Architecture Design
We designed a clear operational blueprint: Shopify as the customer-facing storefront, Zoho CRM as the sales and relationship layer, and Zoho Inventory as the fulfilment backbone. Each system had a defined role and a defined data flow.
Shopify–Zoho Integration Build
We engineered a bidirectional integration not an off-the-shelf connector to ensure reliable, real-time data sync between Mattys’ Shopify store and the full Zoho ecosystem. Tested, validated, and built to scale.
Automation Configuration & Team Adoption
We didn’t just switch the system on and walk away. We configured every automated workflow, then worked side-by-side with the Mattys team to refine processes and ensure confident adoption across the whole organisation.
The impact was felt immediately — across every layer of the business.
Manual data entry eliminated. With Shopify and Zoho fully synced, duplicate data handling across platforms is gone. The team’s time went back to customer service and growth not admin.
Real-time inventory accuracy. Stock levels shown to customers on the Mattys website now reflect actual availability live. Fewer fulfilment errors, more confident purchasing.
Unified business visibility. For the first time, the Mattys leadership team has a single, consolidated view of sales performance, customer activity, and inventory all updating in real time.
Faster order processing. Automated order flows cut processing times and reduced the risk of human error from the moment a customer clicks “buy” through to fulfilment.
Lower operational overhead. Automating routine processes reduced the administrative burden on the team without adding headcount.
A platform built to scale. As Mattys grows more products, more orders, more markets the Zoho One ecosystem scales with it. No operational ceiling.
Yes there is a tool to help the migration of all products and images to speed up the process.
Zoho One is an all-in-one business operating system with over 45 integrated apps covering CRM, inventory, finance, HR, and more. For eCommerce businesses, it eliminates the need for disconnected point solutions by centralising all operations customer data, orders, and stock — in one platform that updates in real time.
Through a integration built by Raven Labs, every order placed on a Shopify store automatically creates or updates a contact in Zoho CRM and generates a corresponding sales order in Zoho Inventory. Stock levels, customer records, and order statuses stay in sync across both platforms in real time with no manual input required.
It depends on complexity. A straightforward Zoho One setup with Shopify integration typically takes 4–8 weeks. More complex projects involving multiple system integrations, custom workflow automation, and team training may take longer. Raven Labs scopes every project individually after a discovery session to give you an accurate timeline before any work begins.
Absolutely. Zoho One is well suited to hospitality and food service businesses particularly those with eCommerce sales channels, multi-SKU product ranges, and the need to manage customer relationships alongside inventory. The Mattys implementation is a strong example of how Zoho One can power a high-volume hospitality equipment operation from end to end.
We run every project as a structured digital transformation engagement starting with a detailed discovery phase before any configuration begins. This ensures the solution is built around how your business actually works, not a generic template. We also stay involved after go-live to optimise workflows and support your team as the system evolves with your business.
If you’re managing inventory, customer data, or orders across separate tools, Raven Labs can help you build a connected Zoho One ecosystem just like we did for Mattys.
Discover how we can empower your organization to move forward. Tell us what matters most to you, and we’ll personalize our approach to serve you better.
